Privacy Policy

Last Updated: 09/01/2021


Sighthound, Inc. and its affiliated companies and subsidiaries (collectively, “Sighthound” or “We”) are committed to protecting the privacy of the personal information you provide to us. Accordingly, the purpose of this Privacy Policy (the “Policy”) is to describe how Sighthound collects, uses, and shares the personal information you entrust to us through engaging our services on our website, social media, email exchanges, software, applications, and other online services on which this Policy is posted (the “Service”). Please read this Policy carefully before using our Service. 

If for any reason you do not accept and agree to the terms forth in this Policy then accessing the Service is strictly prohibited and you must immediately exit.

This Policy is written in the English language. We do not guarantee the accuracy of any translated versions of this Policy. To the extent that any translated versions of this Policy conflict with the English language version, the English language version of this Policy shall control. 


Information you provide to us

We collect information you provide to us when you interact with or use our Service; create or modify your account on our website (the “Site”); purchase products or services from us; post any content on our Site; request information from us; contact customer support; or otherwise communicate with us. 

Information we obtain indirectly 

We may receive certain information about you through our third-party affiliates or partners and from other companies that provide us with such information as a part of their relationship with us.

We may combine this with data that we already have collected about you. Such collected data could include contact details (such as email address) and previous purchase history or interests.

Information we obtain automatically 

When you use our Service, we collect certain information about you automatically through our use of cookies and similar technologies.


Sighthound collects the following categories of personal information (1) contact information, including your name, company name, address, email address, and telephone number; (2) authentication information, including the user name and password that you use to register an account on the Site; (3) financial information, including your debit or credit card number, its expiration date, and its security code, for payment processing purposes; (4) user content, including videos, image data, bug reports, and other communications you send us; (5) online behavior information including online activity, preferences, and time spent viewing features; (6) IP address, mobile network information, or device information; and (7) certain biometric information, including characteristics derived from facial recognition software.

Sighthound only collects and processes the minimum amount of personal information from you that is necessary to the purposes of our information processing activities and retains such information only if required to fulfill such purposes. Our information processing activities include conducting our business; customer communications and support; user verification and fraud prevention; payment processing; quality management services; Site maintenance, administration, and improvements; establishing, defending, and enforcing our legal rights; and complying with legal requirements. As such, Sighthound may use your information: 

  • To provide our services to you;

  • To gather broad demographic data;

  • To take steps at your request prior to entering into a contract—for example, by responding to an inquiry you make of us;

  • To decide whether the commercial opportunity warrants us entering into a contract;

  • To manage and perform under contracts;

  • To ensure our records remain relevant;

  • For good governance, accounting, and managing and auditing our business operations;

  • To help diagnose problems with our Service and inform you of any bug fixes available for the software product we have provided to you;

  • For market research, analysis, and developing statistics;

  • To send you marketing communications regarding our business with your consent;

  • To be able to respond when you make requests to us pursuant to data protection law;

  • For activities relating to the prevention, detection, and investigation of crime;

  • To verify that you are neither a prohibited person nor from a country that the United States does not allow us to sell software to;

  • To block access to individuals or entities that we are either required to block by law or according to our business practices; 

  • To control access to free or limited-time trials;

  • To train and improve computer vision models with data, such as video or image data sent directly to Sighthound as sample footage, that is then presented only in an abstracted, unreconstructable form;

  • To monitor emails, calls, other communications, and activities on your account;

  • When we process categories of personal data, such as video files, video streams or image data, at your request; and

  • To deliver alerts to your mobile device when configured to do so within Sighthound Video.

Where applicable, if Sighthound intends to further process your personal information for a purpose other than that for which the personal information was initially collected, Sighthound shall, prior to such processing, provide you with any relevant information on such additional purpose, and, to the extent required by applicable law, obtain your consent for this.


Pursuant to the purposes outlined above and elsewhere in this Policy, Sighthound also collects certain biometric information using facial recognition products that we offer you, including Sighthound Redactor, Sighthound Sentinel, Sighthound Video, Sighthound Cloud API, and Sighthound IO (collectively, “Face Recognition Products”). Note that Sighthound restricts the use of its Face Recognition Products to customers who have demonstrated an ability to respect and protect the privacy and rights of all individuals. Accordingly, we approve the use of Face Recognition Products by customers on a case-by-case basis to ensure the products are being used in appropriate situations and with sufficient safeguards in place. 

To provide our services as well as provide you with security, surveillance, retail, digital signage, and other vision solutions, Sighthound uses the information collected by our Face Recognition Products to enhance vision intelligence and enable you to detect, redact, and recognize people, faces, and other identifiable information, such as gender and age. This information is stored on our servers and utilized to extract feature maps and models, which Sighthound then delivers to you as part of our Service. 

Sighthound protects biometric information to the same degree it protects other personal information and as provided in this Policy. 

Biometric information will not be sold, leased, traded, or otherwise used for profit, and under no circumstances will your biometric information be disclosed or disseminated, including to third parties or third-party vendors, unless (1) you or your legally authorized representative consents to such disclosure or redisclosure; (2) the disclosure or redisclosure completes a financial transaction requested or authorized by you or your legally authorized representative; (3) the disclosure or redisclosure is required by state or federal law or municipal ordinance; or (4) the disclosure is required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction. In addition, your biometric information will be destroyed as soon as reasonably practicable and in no instance later than one year after the initial purpose for the collection of the information has been satisfied or three years after your last interaction with Sighthound, whichever occurs first. 


With the exception of biometric information, which is governed by the preceding section, Sighthound will retain your personal information only as long as reasonably necessary:

  • To respond to and resolve your query;

  • To provide the goods or services you have requested;

  • To ensure that you are not trying to obtain multiple or consecutive copies of our software on a free trial rather than pay for its use;

  • For questions or answers you have submitted to our forum to remain viewable by our online community;

  • In the event you might legally bring a claim against us;

  • If the data is required for any computer vision models it has been used to train so that the model may continue to function or be improved; and

  • To comply with our legal and regulatory requirements.


Sighthound does not trade, rent, sell or lease your personal information to third parties without your prior consent. 

We may share or disclose your personal information as follows:

  • To affiliated and unaffiliated service providers for the sole purpose of enabling them to provide services to us in connection with providing our services to you;

  • Based on a good faith belief that such disclosure is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violation of our policy, as evidence in litigation in which we are involved, or to otherwise protect the rights or safety of any person or entity;

  • Based on a good-faith belief that disclosure is necessary to respond to judicial process, valid government inquiry, or is otherwise required by law;

  • If we are acquired by or merged with another entity, if all or part of our assets are acquired, or in response to a bankruptcy proceeding, we may transfer your information to the acquiring entity;

  • When posted by you or an authorized third-party, to our forums, blogs, message boards, chat rooms and other social networking environments or Sites;

  • We also may share aggregate or non-personally identifiable data about users with third parties for marketing, advertising, research, analytics or similar purposes; and

  • To other third parties for purposes where you have allowed or consented to disclosure.

Sighthound is not limited in our use of aggregate information that does not permit direct association with any specific individual, such as the number of users of our services, the geographic distribution of our users, etc. 


When you register, subscribe, create an account, sign up to receive offers or emails from us, or otherwise communicate with us through our Service, you may “opt out” of receiving future communications from us for direct marketing purposes by indicating that you decline such communications. You may choose to have your name taken off of our email list after you have registered or provided additional information by emailing us at

Sighthound Accounts are used to store licenses and API keys that you have either been given or have purchased. Although you can remove yourself from any marketing related materials, you will continue to receive any notifications necessary for the functioning of your Sighthound Account such as account security or maintenance notifications.


Sighthound may use cookies, web beacons, pixel tags, mobile analytics software, log files, and other technologies to automatically collect, receive, and store certain  information about your online activity whenever you interact with our Services through your computer or mobile device, including through emails and online or mobile advertisements. Personal information and other data may also be automatically collected by virtue of the standard operation of Sighthound’s computer servers.  Sighthound uses these technologies to allow us to keep track of analytics and certain statistical information that enables us to improve our services, track user trends, and provide you with more relevant content and advertising offered by Sighthound, or through or linked from our services.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. It is not our intention to use cookies to retrieve information that is unrelated to our Site or your interaction with our Site.

At this time, we do not respond to browser “do not track” or “DNT” signals.


Sighthound’s Services, including this Site, are not targeted for use by children under eighteen. Sighthound will not knowingly request or collect personal information from a child. If you are under eighteen years old, please do not provide your information on our Site. Upon notification that a child has provided us with personally identifiable information, we will delete the child’s personally identifiable information from our records as permitted by law. If you believe we might have any information from a child, please contact us at


In compliance with California law, we provide California residents with certain information and access upon request (“Consumer Request”). This Policy outlines how California residents can request the information and what you can receive.

If you would like to submit a Consumer Request, you can contact Sighthound at and [PHONE NUMBER]. If you choose to submit a Consumer Request, you must provide us with enough information to identify you and enough specificity on the requested data. Sighthound will only use the information it receives to respond to your request. Sighthound will not be able to disclose information if it cannot verify that the person making the Consumer Request is the person about whom we collected information, or someone authorized to act on such person’s behalf. 

“Personal information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal information” does not include publicly available information. 

  1. Request to Access. You may submit a Consumer Request to obtain a copy of or access to the personal information that Sighthound has collected on you. 


  1. Request to Know. You may submit a Consumer Request to receive information about Sighthound’s data collection practices. You may request information on the categories of personal information (as defined by California law) Sighthound has collected about you; the categories of data collection sources; Sighthound’s business or commercial purpose for collecting or disclosing personal information; the categories of third parties with whom Sighthound shares personal information, if any; and the specific pieces of personal information we have collected or disclosed about you. 

Please note that the categories of personal information and sources will not exceed what is contained in this Policy. Additionally, Sighthound is not required to retain any information about you if it is only used for a one-time transaction and would not be maintained in the ordinary course of business. Sighthound is also not required to reidentify personal information if it is not stored in that manner already, nor is it required to provide the personal information to you more than twice in a twelve-month period. Additionally, please be aware that only sharing activities covered by California law will be included in our response to your request.

  1. Request to Delete. You may request that Sighthound delete your personal information. Subject to certain exceptions set out below we will, on receipt of a verifiable Consumer Request, delete your personal information from our records and direct any service providers to do the same.

Please note that we may not delete your personal information if it is necessary to:

  • complete the transaction for which the personal information was collected;

  • provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

  • detect security incidents, protect against malicious, deceptive activity, and take all necessary and appropriate steps to mitigate current and future risk; 

  • debug and repair internal information technology as necessary; 

  • undertake internal research for technological development and demonstration;

  • exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law; 

  • comply with the California Electronic Communications Privacy Act;

  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

  • enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

  • comply with an existing legal obligation; or

  • otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.


Sighthound may not, and will not, treat you differently because of your Consumer Request activity. As a result of your Consumer Request activity, we may not and will not deny goods or services to you; charge different rates for goods or services; provide a different level quality of goods or services; or suggest any of the preceding will occur. However, we can and may charge you a different rate, or provide a different level of quality, if the difference is reasonably related to the value provided by your personal information.


Sighthound does not sell, rent, or lease your personally information to third parties. However, if you are a resident of Nevada and would like to submit a request not to sell your personally identifiable information, you may do so by emailing us at CLOUD SERVICES AND THIRD PARTY APPLICATIONS

Sighthound may make available to you, through its Site, mobile applications, or by access through the website of a third party, certain products, services or demonstrations of products or services. You may elect to send, or otherwise transmit via application programming interfaces (API), data or media, such as video clips, still images or other data (collectively “Media”) to servers under the control of Sighthound in order to take advantage of the product, service, or demonstration. In such cases, Sighthound will process the Media on its servers and, in the process of doing so, or thereafter, use the Media on automated systems to train and test machine learning algorithms. Media is not linked to any personally identifiable information, is not used for any marketing purpose, and is not sold, leased or otherwise made available to any third parties. In using the product, service or demonstration you will be providing permission for Sighthound to access, hold and store such Media.


Sighthound uses industry standard physical, technical, and administrative security measures and safeguards to protect the confidentiality and security of your personal information and prevent the misuse, alteration, and loss of the information under our control. Please be advised, however, that while we take reasonable security measures to protect your personal information and ensure the security of our network and systems, such measures cannot be guaranteed to be secure. Sighthound cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personal information. Accordingly, it is your responsibility to protect the security of your login information, including your username and password. Additionally, please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

If at any time you suspect that a problem may be present regarding the information you disclose to us, please contact us at immediately, and we will do our best to resolve the problem.


Some features of the Service may now or in the future allow you to provide content to be published or displayed on public areas of the Site. Please be aware that any information you voluntarily disclose in public forums, chat areas, on bulletin boards, or in classified areas within the Site, becomes public information and may subsequently be collected and disseminated by third-parties or result in unsolicited messages and offers from third-parties. Additionally, understand that any third-party conduct that may involve this voluntarily disclosed and public information is out of the control of Sighthound. Please exercise caution when deciding whether to disclose any personal information.


The Site may contain links to third-party owned or operated websites, including, without limitation, social media websites (each a “Linked Site”), as a convenient method of accessing information, services, or products that may be useful or of interest to you. This Policy and the practices that we follow under this Policy do not apply to Linked Sites. We are not responsible for the content, accuracy, or opinions expressed on any Linked Site or for the privacy practices or security standards used by third parties on such Linked Sites. These Linked Sites have separate privacy and data collection practices, and we have no responsibility or liability relating to them. 

Accordingly, if you use Linked Sites through our Site, to login to our Site, or to share information about your experience on our Site with others, these Linked Sites may be able to collect information about you, including information about your activity on our Site. In accordance with their own privacy policies, the Linked Sites may further notify your social media connections about your use of our Site.

You understand and agree that by clicking on a link to a Linked Site or using a Linked Site as described above, this Policy, as stated on the Site, is no longer in effect because you have either left our Site or used a Linked Site to interact with our Site. 


This Policy is not intended to and does not create any contractual or other legal rights in or on behalf of a user. We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy, simply by posting such change, update, or modification on our Site. Any such change, update, or modification will be effective immediately upon posting. 

By continuing to use our Site and Service after any changes are made, you understand and agree to be legally bound by such changes and the then-current privacy policy. If any changes made are significant, we will provide a more prominent notice, including, for certain services, email notification of privacy policy changes. However, by using our Site, you understand and agree that it is your responsibility to be familiar with this Policy, as it may be amended from time to time, and to review this Policy for any changes, updates, and modifications.

While this Policy may change from time to time, Sighthound will enforce and comply with all applicable laws with respect to this Policy, any future versions of this Policy, our Service, our rights, and our obligations to you.  


As Sighthound takes your privacy concerns very seriously, if you have any questions, concerns, complaints, or suggestions regarding this Policy, please contact us at or write to us at the following address:

Data Protection Officer

Sighthound, Inc.

520 N Orlando Ave, #1 

Winter Park

FL 32789